So different

ICON GULZAR AKBAROVA
CURATOR AYDAN ABBASOVA
PHOTO BY_NARMINA

Fashion, for me, has never been about trends – it’s about timeless pieces. I believe in investing in pieces that never go out of style, the kind that make you feel confident and refined no matter the season. My inspiration comes from women like Victoria Beckham, Elsa Hosk, and Rosie Huntington-Whiteley, who embody effortless sophistication. Minimalism speaks to me because it’s both powerful and understated. I don’t believe in overcomplicating style. My journey in business has been one of exploration. I’ve tried myself in different industries, from owning a beauty salon to a children’s clothing store, but something was always missing. My love for fashion has been constant, and I realised that’s where my true passion lies. That’s how Clothionéy was born – first as an online concept store, where I curated pieces that reflect my aesthetic and philosophy. As the store gained success, I realised I wanted to take it to the next level. I opened a small showroom in White City, and with time, my team and I set our sights on something bigger. The dream was to create a concept store in Crescent Mall, a true fashion destination. It wasn’t an easy journey – we faced challenges, made tough decisions, and pushed through obstacles. But looking back, I’m incredibly proud of what we’ve built. Today, Clothionéy is more than just a store – it’s a reflection of my vision for fashion. It’s a space for women who value quality and personal style over fleeting trends.

Dress NENSI DOJAKA